Tuesday, December 18, 2012

News: East European fast food finds a soft landing in Rotherham

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A Latvian business woman, Marina Zajaca, is the latest entrepreneur to take advantage of the Soft Landings programme run by Rotherham Investment & Development Office (RiDO).

Marina's company, Unifood Solutions Ltd, offers a traditional East European fast food which is quick easy and nutritious. Across Europe millions of people enjoy frozen fast food similar to Russian Pelmeni. It may also be known as Vareniki or Pierogi, depending on which area of Eastern Europe they emanate from.

These traditional foods are thin dough parcels with a variety of savoury and sweet fillings depending on country of origin. These can include many flavours for different uses - minced meat, potato, cottage cheese, or fruit.

Simple to cook, they provide a healthy alternative to pasta and are nutritious. They are also very versatile, and can be used with salads or sauce as a snack, main meal or sweet pudding.

Marina has located her business at RiDO's Fusion Business Centre in Rotherham. Under the Soft Landings programme assistance has been provided around; the UK legislation necessary to setting up a limited company; UK food hygiene regulations, potential equipment suppliers, and researching potential customers.

Building on two decades of successful delivery of incubation programmes and inward investment, the SLZ programme has attracted investment from the European Regional Development Fund (ERDF).

Assistance is given to overseas companies looking to establish operations in the UK, explore the UK market or to use the UK as a base for further European activities.

Potential investor companies from overseas are offered a comprehensive array of services, including; fully equipped modern office facilities, available on flexible easy in/easy out terms, and with full reception & admin support. Assistance will be provided to access relevant specialist help and advice, linking to appropriate support organisations and trade bodies.

RiDO also works with home grown companies through accelerated support programmes to develop ideas that have true potential to create export focused businesses, and help local higher education establishments to encourage spinout companies.

RiDO website

Images: RiDO

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